Author: Michael Goodman


Co Author: Michael Goodman


Publication Date: 1月 03 2018


Pages: 26


Report Type: Forecast and Outlook



 数字媒体

Advertising Forecast: Asia Pacific, Latin America, Middle East & Africa




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 0.69% of GDP in Asia-Pacific, 0.59% in Latin America, 0.34% in Africa, and 0.21% in the Middle East in 2016.

This report provides detailed forecasts of advertising expenditures by region and country for 2010 – 2022. Key metrics include ad spend by Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified and Social.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Asia-Pacific
5. Australia
6. China
7. India
8. Japan
9. South Korea
10. Rest of AP
11. Latin America
12. Argentina
13. Brazil
14. Mexico
15. Rest of LATAM
16. Middle East & Africa
17. Middle East
18. Turkey
19. Rest of Middle East
20. Africa
21. South Africa
22. Rest of Africa
23. Definitions
24. Methodology
25. How We Can Help You
26. Contacts

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