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Author: David Watkins
Publication Date: 6月 16 2021
Pages: 12
Report Type: Presentation, PowerPoint



Why Connected TV Platforms Will Replace Pay and Free TV


Report Summary:

This keynote presentation was given by Strategy Analytics at the Connected TV World Summit on June 15th 2021. It discusses the long-term transition from legacy free and pay TV to connected TV streaming platforms, the drivers behind these changes and the implications and opportunities for different players in the value chain. 
Table of Contents

TV's Internet Transformation Is In Full Swing, and Broadcasters are Finally on Board
The Cohabitation of Broadcast and Streaming is Over. The Replacement Phase Begins
Broadcast Is A Habit. Streaming Is A Choice
Who Controls Platforms Controls Industries
1.4 Billion Connected TV Devices Could Control Many Aspects of the TV Value Chain This Year
In The Most Advanced Markets We Have Moved Into the Substitution Phase
Implications, Questions and Opportunities: Unlocking Content's Value

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