Digital_Media数字媒体

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Author: Michael Goodman
Publication Date: 10月 30 2015
Pages: 5
 Report Type: Insight, Word

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数字媒体

Tru TV Takes a Novel Approach to Declining Viewership - Reducing Ad Clutter



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Report Summary:

Viewing to linear TV is in decline. This statement should not be news to anyone reading this as viewership has been in decline across all regions for quite some time. To compensate for this downward pressure on ad revenues due to declining viewership many broadcast and cable networks have increased their ad load. One network, however, is taking a decidedly different approach. TruTV is cutting ad clutter dramatically to make its programming more attractive to viewers while simultaneously charging a premium for its now limited ad inventory. This Insight will examine ad clutter on TV networks and Tru TVs grand experiment.
Table of Contents

1. Introduction
2. Increasing Ad Clutter on TV
3. Acceptable Advertising Levels
4. Tru TV Challenges the Status Quo
5. Outlook 

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