Digital_Media数字媒体

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Author: David Macqueen
Publication Date: 4月 18 2012
Pages: 4
Report Type: Insight, Word

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数字媒体

MIPTV "Second Screen" Dominates TV Industry Discussions



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Report Summary:

MIPTV in April in Cannes is one of the TV industry’s premier events in Europe. This year, the key areas of discussion at the event were around the “second screen” of tablets and smartphones – both as a distribution channel and an audience engagement tool – and “over the top” digital distribution over unmanaged networks. We summarize the key news and its implications in this insight.

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