Roughly two months before Sony (PlayStation 5) and Microsoft (Xbox Series X) release their next generation consoles, Microsoft sent shockwaves across the video game industry with the announcement that it was acquiring privately-held ZeniMax Media, the parent company of Bethesda Softworks, for $7.5 billion in cash. This report examines the rationale behind this acquisition and its impact on the video game industry.
Exhibit 1: Xbox Game Studios Network Exhibit 2: Xbox Game Pass Tiers Exhibit 3: Number of Paid Subscriber, by Service Exhibit 4: Xbox Game Pass Subscribers and Revenue, by Quarter Exhibit 5: Top 10 Microsoft Acquisitions
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