Author: Zhaowen Wu


Publication Date: 1月 26 2017


Pages: 23


Report Type: Presentation, PowerPoint



 数字媒体

Facts and Figures -- Ad Blocking in 2016




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Report Summary:

This report presents the latest developments in ad blocker adoption by different age groups and income levels in the U.S., the U.K., Germany, and France using data from Strategy Analytics, ConsumerMetrix survey.  In addition, this study explores different measures publishers are using to combat ad blocking, discusses the effectiveness of these measures, and provides recommendations for publishers and advertisers.



Table of Contents

Introduction

Key Findings

Ad Blocking Penetration

Ad Blocker Adoption by Age and Income

     -U.S.
     -U.K.
     -Germany
     -France

Combating Ad Blocking

Implications


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