With over half of broadband households in the U.S. subscribing to an SVOD service, SVOD adoption is on the back side of the adoption curve.  In comparison, the SVOD market in Europe is still in its early stages of development, with huge growth potential but also big challenges from a public that is far less used to paying for TV than their U.S. counterparts.

What is each SVOD service’s share of subscribers? Do households typically subscribe to 1 service, 2 services, or more? What combination of services do households subscribe to?This report examines SVOD subscription share in U.S., U.K., Germany and France. It is based on analysis of data from Strategy Analytics’ ConsumerMetrix Survey, in conjunction with company data.

1. Introduction
2. Key Findings
3. SVOD Adoption Curve
4. U.S.
5. U.K.
6. Germany 
7. France
8. Outlook
9. Analyst Contact