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Author: Zhaowen Wu
Co Author: Michael Goodman
Publication Date: 10月 28 2016
Pages: 20
Report Type: Report, Word



Coming to America: LeEco Enters the U.S. Market

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Report Summary:

LeEco has set its sights on the U.S with CEO Jia Yueting calling the U.S. “its most important overseas market” and a lynchpin in LeEco’s efforts to become a global internet-based content company. Is LeEco’s “ecosystem” concept a well-planned strategy? Will LeEco be able to leverage its investments in content, distribution and devices to make the “sum of the parts greater than the whole”? This report examines LeEco’s digital media strategies in China and discusses the challenges and opportunities the company faces as it expands its media business to the U.S. and other international markets. 

Table of Contents

1. Executive Summary
2. Who is LeEco?
  2.1 How LeEco’s Model Works
3. LeEco’s Media Business in China
  3.1 Re-Selling Video Rights
  3.2 LeSports
4. International Expansion
  4.1 U.S. Market
  4.2 Indian Market
5. Implications

Exhibit 1: Company Structure
Exhibit 2: LeEco Media Ecosystem
Exhibit 3: 2016 OTT Video Revenue in China – Advertising vs. Consumer Spend
Exhibit 4: Leading Digital Video Platforms in China
Exhibit 5: LeTV’s Revenue from Reselling Video Rights as a Share of Total Revenue
Exhibit 6: Sporting Rights Acquired by LeSports
Exhibit 7: Share of OTT Video Revenue by Region
Exhibit 8: LeEco’s Content Partners in the U.S.
Exhibit 9: Growth of Original Programming in U.S.
Exhibit 10: OTT Video Revenue in India

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