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Author: Michael Goodman
Publication Date: 5月 02 2019
Pages: 10
Report Type: Insight, Word



Apple's TV Service Fails to Impress; Device and Content Weaknesses Clearly Evident

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Report Summary:

As part of Apple’s strategy to increase service revenue, Apple is taking aim at the $280B global TV and video market, which includes pay TV, SVOD, and physical and digital rental and sell-thru of movies and TV shows.  This insight focuses specifically on the Apple TV App and Apple TV+ and the challenges it faces as it attempts to carve out a place in the subscription TV market.

Table of Contents

I.    Growing Importance of Services Revenue to Apple
II.   Taking Aim at the TV and Video Market
III.  The New Apple TV App
IV.  Apple TV+ Faces Numerous Challenges
V.   Conclusion
VI.  Additional Questions
VII. How Can We Help You?

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