Digital_Media数字媒体

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Author: Leika Kawasaki
Publication Date: 12月 30 2014
Pages: 45
 Report Type: Data Table, Excel

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数字媒体

Advertising Market Forecast Western Europe



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Report Summary:

Western European advertising revenues reached $110 billion in 2014, up 3.3 % YoY. By year-end 2018, advertising revenues are expected to total over $125 billion, a 5-year CAGR of 3.3%. Traditional advertising accounted for 68% of the region’s advertising spend totaling $74.5 billion in 2014, down 0.3% YoY. TV advertising surpassed print advertising for the first time in 2014, accounting for 42% of traditional media spend. Digital advertising accounted for 32% of total ad spend in Western Europe, surpassing $35 billion, up 12% YoY. By year-end 2018, digital advertising will grow to 39% of total advertising with revenue of over $48 billion, a CAGR of 8% between 2014 and 2018. This forecast sizes and forecasts Western European advertising spending to 2018. The key territories covered in this forecast are the United Kingdom, Germany, France, Italy, Spain, Denmark, Finland, Norway, Sweden and the Rest of Western Europe.
Table of Contents

The key segments include:
  • TV advertising
  • Print advertising
  • Radio advertising
  • Cinema advertising
  • Out-of-home advertising
  • Digital advertising
    • Search advertising
    • Display advertising
      • Video advertising
      • Banners & Other display advertising
    • Classified advertising
    • Other digital advertising
    • Social Networking advertising
    • Mobile advertising

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