Disney+ is Top SVOD Service in Q4 2021 with 11.7M Net Adds, 3.4M More than Runner-up Netflix

Strategy Analytics' VOD Service Performance Benchmarking Report analyzes quarterly subscribers, monthly active user (MAU), and revenue trends for 34 SVOD services. Services added to the tracker in in Q2 2021 include Foxtel NOW, Kayo Sport, and Binge. Also new is revenue for Tencent Video, Crunchyroll, and HUB+.

Global SVOD services tracked added 42.71M subscribers in Q4 2021, to reach 1,102.50B. Leading the way was Disney+ with 11.70M net adds, Netflix (8.28M), and Paramount+ (7.30M). With 221.84M subscribers, Netflix is still the largest single SVOD service by a comfortable margin, however with 192.0M subscribers across Disney+, Hulu, and ESPN+, Disney is nipping at Netflix heels.