The Subscription TV Forecast combines Strategy Analytics' outlook for pay TV and subscription VOD (SVOD) into one model. The lines between the two are becoming increasingly blurred, and more and more consumers are likely to consider these services as alternatives. It is therefore vital for participants in both sectors to understand the relative scale and trends across the entire subscription TV market.

Over all subscription TV revenue was $329.1B in 2021, up 7% YoY. By 2027, subscription TV revenue will grow to $381.2B, a CAGR of 2.3% (2022 - 2027). While the Asia Pacific region accounts for the majority of TV and video subscriptions, North American subscription TV households accounts for the bulk of revenue, In 2021, subscription TV generated $150.2B in revenue in North America, accounting for 45.6% of total subscription TV revenue globally. This was followed, after a sizable gap,  by Asia Pacific ($74.2B) and Western Europe ($62.8B).