Digital_Media数字媒体

Ask the author
Author: Leika Kawasaki
Publication Date: 8月 26 2014
Pages: 22
Report Type: Data Table, Excel

相关的数据可视化界面

数字媒体

OTT Video Market Forecast North America



Please contact us to discuss pricing Contact Us

Report Summary:

This is an update to the North America OTT Video market published in July 2014. We have updated the ad-supported OTT Video estimates to cover all digital video advertising (which includes mobile video advertising revenues) and bring it in line with other regions. In addition, we have increased subscription OTT video (SVOD) estimates as the first –half 2014 results from major players were higher than expected.
    North American OTT video market spending continues to grow as we go through an era where individuals address their viewing needs through on-demand services across multiple connected devices. Overall, the OTT video market was up 57 percent totaling $9.9 billion in 2013. By 2019 we expect this to nearly triple to $27 billion. While we see continuous growth across all business models over the forecast period, the bulk of this growth occurring within the subscription video (SVOD) and ad-supported OTT video markets. The transactional model, which includes EST (downloads) and iVOD (rental) will continue to grow in part due to the on-going transition from physical video to digital video, however, we anticipate transactional video revenues will begin to start flattening out at the end of forecast period due to competition from SVOD and Pay TV transactional video offerings.

      Table of Contents

      • Title Page
      • Table of Content
      • Definition
      • Summary
      • NA
      • USA
      • Canada
      • TOTAL OTT
      • EST
      • iVOD
      • SVOD
      • Ad-Supported
      • ASBU
      • Pivot Table
      • Flat File Data
      • Analyst Contact

      For more information about our services please contact us or email support@strategyanalytics.com

      Report

      • This report is available for individual purchase.
      • US and global visitors can buy this report for $4899.
      • UK visitors will be charged £3600.
        Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

      Service Subscription

      • Access this report as part of a service subscription
      • Benefits of a service subscription:
        • Access to industry leading analysts
        • Both current and historical repository of research
        • Timely updates to forecasts, market share, market sizing, and trendsEtc.

      Let's talk

      Now you know a little about us, get in touch and tell us what your business problem is.
      Name:
      Email:
      Telephone:
      Country:
      Inquiry / Message: