Connected TV (CTV) ad spend is growing by leaps and bounds in North America. In 2021, CTV ad spend was $15.6B, up 53% YoY. In comparison, North American linear TV ad spend grew 0.4% YoY to reach $64.6B. CTV ad spend accounted for 19.4% of total TV ad spend (linear TV ad spend + CTV ad spend) in 2021. By 2027, CTV ad spend will grow to $41.2B in North America, a CAGR of 14.5% (2022 - 2027), accounting for 38.1% of total TV ad spend. Major benefactors of this CTV ad spend include Hulu, YouTube, Roku, Paramount, and Peacock.
This database provides forecasts linear TV and connected TV (CTV) advertising expenditures for North America, the U.S. and Canada for the 2019 – 2027 time period.