Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 1.08% of North American GDP in 2016 and will achieve a CAGR of 3.4% between 2017 and 2022. In 2016, North American advertising spend was up 4.6%, reaching $193.9 billion. By year-end 2022, it will grow to $237.1 billion of which digital advertising will account for 48%.

This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2022 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social Media.