Overall, global advertising expenditures accounted for 0.74% of Global GDP in 2017 and will achieve a CAGR of 3.7% between 2017 and 2022.

In 2016, global advertising spend was up 4.2%, reaching $532.22 billion. By year-end 2017, it grew to $552.54 billion and will reach $661.33 billion by year-end 2022. Traditional advertising was approximately $345.10 billion in 2017, down 0.4% YoY. Digital advertising was up 12% in 2017, totalling $207.44 billion, accounting for 38% of total ad expenditures. By year-end 2022, global digital advertising will reach $310.95 billion, accounting for 47% of total ad spend.

This report provides detailed forecasts of advertising expenditures by region for 2010 – 2022. Key metrics include ad spend by Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.