Overall, global advertising expenditures accounted for 0.75% of Global GDP in 2017 and will achieve a CAGR of +3.5% between 2018 and 2023.

In 2017, global advertising spend was up +3.8%, reaching $560.9 Billion. By year-end 2018, it will grow to $583.3 Billion and will reach $691.9 Billion by year-end 2023. Traditional advertising was approximately $353.5 Billion in 2017, down -0.3% YoY. Digital advertising was up +12% in 2017, totaling $207.4 Billion, and accounting for 37% of total ad expenditures. By year-end 2023, global digital advertising will reach $330.4 Billion, accounting for 48% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for North American, Western European, Central & Eastern European, Asia-Pacific, Latin American, Middle Eastern and African regions for the 2010 – 2023 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified and Social.