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Author: Michael Goodman
Publication Date: 3月 31 2023
Pages: 49
Report Type: Forecast and Outlook



Advertising Forecast (2010 - 2027)

Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 0.89% of global GDP in 2022 and will grow to 0.90% in 2023.

In 2022, global advertising spend was up 7.0%, reaching $856B. By year-end 2023, it will grow to $896B and reach $1,099T by year-end 2027. Online advertising accounted for 55% of total ad spend in 2022, followed by Video (30%) and Other (15%).

This database provides in-depth history and forecasts of advertising expenditures globally, for six regions, and 28 countries.for the 2010 – 2027 time period. Key metrics include ad spend for the following segments of the market: Linear TV, FAST, SVOD, BVOD, All Other AVOD, Search (Traditional and Retail), Social Media, Print, Audio, Cinema, and OOH.

Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Canada
7. United States
8. Latin America
9. Argentina
10. Brazil
11. Mexico
12. Rest of LATAM
13. EMEA
14. Europe
15. Western Europe
16. Denmark
17. France
18. Finland
19. Germany
20. Italy
21. Netherlands
22. Norway
23. Spain
24. Sweden
25. Switzerland
26. United Kingdom
27. Rest of WE
28. Central & Eastern Europe
29. Czech Republic
30. Poland
31. Russia
32. Rest of CEE
33. Middle East & Africa
34. Isreal
35. Nigeria
36. Turkey
37. South Africa
38. Rest of MEA
39. Asia-Pacific
40. Australia
41. China
42. India
43. Japan
44. South Korea
45. Rest of AP
46. Exchange Rate
47. Definitions
48. Methodology
49. Contacts

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