Consumer Demand

    • How are consumers spending their limited time and money?
    • How are connected devices changing the consumption of video, music and games?
    • What impact are changing consumption patterns having on distribution channels?


    • Where will your revenue come from in the future?
    • How large are the markets for OTT video, digital music, and gaming?


    • Who are the key players?
    • How do you compare?
    • How should you respond?

    Emerging Opportunities

    • What are the emerging trends, key developments and critical success factors?
    • How should you segment the market?
    • What impact are new products and services having on the marketplace?
By 2020, more than five billion consumers and businesses worldwide will be connected to the Internet via 20 billion wired and wireless devices. This will result in fundamental changes in the distribution, consumption and monetization of media & entertainment (i.e., movies, TV shows, games and music).

Strategy Analytics' Digital Media Strategies (DMS) service helps companies successfully navigate these turbulent waters by scaling the global transition to new media revenues, quantifying threats to established media companies, identifying opportunities for growth, evaluating the impact of new products and services, and assessing the effect of strategic initiatives by new and existing players in the media & entertainment ecosystem. DMS offers clients an objective, research-driven approach to addressing the central strategic questions facing the media and entertainment industry today.
 OTT Video Forecast: Share of OTT Spending by Business Model- 2014-2018

Online Delivery of Video is a Viable Distribution Channel
As in the case of music, online delivery of video is now a viable and increasingly critical distribution channel for content owners. Global OTT video revenue from electronic sell-thru, digital rental, subscription VOD and advertising totaled $24.15 billion in 2014 and reach $49.39 billion by 2018.

For more information regarding the Strategy Analytics' Digital Media Strategies service please see the Digital Media Strategies Overview or to subscribe or ask further questions please contact us

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