Author: David Watkins

Publication Date: 5月 15 2012

Pages: 13

Report Type: ConsumerMetrix Bulletin



Sky Customer Profile

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Report Summary:

High income households are nearly twice as likely as average UK households to use Sky as their TV, broadband or phone provider. Samsung beats Sony and Apple as the most preferred technology brand inSky households. This Bulletin presents selected survey findings relating to households which use Sky as their television, broadband or telephony provider in the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • Sky UK Households: Income Profile
  • Sky Household Penetration By Income Group
  • Sky Households: ownership of mobile and CE devices
  • Sky Households: Technology Brand Preference
  • Sky TV Households in UK: Customer Satisfaction 2010-12
  • Selected Multiscreen Behaviours in Sky households
  • Survey Methodology
  • Key Contacts

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