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Author: David Watkins
Publication Date: 1月 02 2013
Pages: 15
Report Type: ConsumerMetrix Bulletin
家庭用户调研
Personal Devices Purchase Intention Index Q4 2012
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Report Summary:
Interest in e-readers appears to be plateauing in the US but purchase intentions have increased in most European markets. Digital cameras still feature in buying plans in spite of competition from multi-function devices. Consumers have raised their purchase plans for mobile phones significantly over the past six months, especially in Germany, the US and the UK. Nearly a third of more than 6500 respondents say they will purchase a mobile phone in the next 12 months, compared to 12% for iPads and 10% for Android tablets. This Bulletin presents purchase intention data for Personal devices across the US and EU4 (Fra, Ger, Ita, UK).
Table of Contents
- Introduction
- Key Survey Findings
- Personal Devices: Purchase Intention Index October 2012
- Device Purchase Intentions 2010-12: Personal, Total Sample (US, Fra, Ger, Ita, UK)
- US: Device Purchase Intentions 2010-12: Personal
- Europe: Device Purchase Intentions 2010-12: Personal (Fra, Ger, Ita, UK combined)
- France: Device Purchase Intentions 2010-12: Personal
- Germany: Device Purchase Intentions 2010-12: Personal
- Italy: Device Purchase Intentions 2010-12: Personal
- UK: Device Purchase Intentions 2010-12: Personal
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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