Author: David Mercer


Publication Date: 1月 02 2013


Pages: 15


Report Type: ConsumerMetrix Bulletin



 家庭用户调研

Personal Devices Purchase Intention Index Q4 2012




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Report Summary:

Interest in e-readers appears to be plateauing in the US but purchase intentions have increased in most European markets. Digital cameras still feature in buying plans in spite of competition from multi-function devices. Consumers have raised their purchase plans for mobile phones significantly over the past six months, especially in Germany, the US and the UK. Nearly a third of more than 6500 respondents say they will purchase a mobile phone in the next 12 months, compared to 12% for iPads and 10% for Android tablets. This Bulletin presents purchase intention data for Personal devices across the US and EU4 (Fra, Ger, Ita, UK).

Table of Contents

  • Introduction
  • Key Survey Findings
  • Personal Devices: Purchase Intention Index October 2012
  • Device Purchase Intentions 2010-12: Personal, Total Sample (US, Fra, Ger, Ita, UK)
  • US: Device Purchase Intentions 2010-12: Personal
  • Europe: Device Purchase Intentions 2010-12: Personal (Fra, Ger, Ita, UK combined)
  • France: Device Purchase Intentions 2010-12: Personal
  • Germany: Device Purchase Intentions 2010-12: Personal
  • Italy: Device Purchase Intentions 2010-12: Personal
  • UK: Device Purchase Intentions 2010-12: Personal
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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