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Author: David Mercer
Publication Date: 5月 31 2013
Pages: 14
Report Type: ConsumerMetrix Bulletin
家庭用户调研
Cord Cutting and Attitudes to Pay TV
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Report Summary:
TV cord cutting is a reality on two levels: households who say they used to pay for TV at some point and now don’t; and those who have stopped paying for TV altogether in the past 12 months. Our survey identifies up to 12% of households which fall into this category across the US and Europe, the highest numbers being in the UK and Italy. Attitudes towards paying for TV shifted slightly significantly towards pay in the US, while continental Europeans remain stubbornly opposed to pay TV in principle. Confusion reigns in the cable TV sector: a majority of Germany cable TV customers view their service as free. This Bulletin provides results from a survey of more than 6500 respondents across the US and EU4.
Table of Contents
- Introduction
- Key Survey Findings
- Attitudes towards television funding models
- Attitudes to TV Business models: 2010-12
- Changes in free TV support by country: 2010-12
- Opposition to paying for TV: Five major countries compared
- European Cable TV Customers: History of paying for TV
- Household History with Free/Pay TV Services
- Households and free/pay TV services – last 12 months
- What Is ConsumerMetrix?
- ConsumerMetrix: Survey Methodology
- Key Contacts
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