Author: David Watkins

Publication Date: 7月 18 2012

Pages: 13

Report Type: ConsumerMetrix Bulletin



BT Customer Profile

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Report Summary:

BT households are more affluent than average but tend to have fewer children and also own fewer gadgets. 7% of BT customers have watched video on a smartphone in the past month, and 5% on a tablet. This Bulletin presents selected survey findings relating to households which use BT as their television, broadband or telephony provider in the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • BT Households: Income Profile
  • BT Customers: Households with Children
  • BT Household Penetration By Income Group
  • BT Households: ownership of mobile and CE devices
  • BT Households: Technology Brand Preference
  • Multiscreen activity in BT households
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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