Impact of COVID-19 on Consumer Behavior:
Realigning Your Strategy with Evolving Consumer Needs and Preferences

Strategy Analytics Consumer Insights team is in its third month of tracking the impact of the pandemic on consumers. In this research, SA sought to:

Understand consumer attitudes about COVID-19 and the current environment and expectations on a return to normalcy
Understand changing work, life and leisure activities
Determine the impact of COVID-19 on current and future purchase cycle
Assess the impact of / to brands on consumer behavior

Key Topics presented in this webinar include:

Which consumer groups are most affected by the pandemic?
What could this mean for categories they buy and use?
Which consumer behaviors will continue to evolve post pandemic?
Which are more likely to persist?
How will COVID-19 change the consumer purchase journey?
What new products and services will generate consumer interest in the post-COVID-19 world?
Which institutions or brands will consumers trust to provide them?
What impact does the pandemic have on consumers’ brand engagement?
How do employees feel about their work environments and what is the appetite to return to “normal” ways of working?