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4G LTE Ecosystem Preparing for New Services Pricing Models and Carrier Competition CTIA 2012



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Report Summary:

At CTIA in New Orleans May 8-10—the first time the US trade association held its annual tradeshow in the city since the devastation of Hurricane Katrina in 2005—AT&T Mobility, Verizon Wireless, Sprint Nextel and T-Mobile USA reflected on how significantly the mobile industry has changed since then with the rapid growth of mobile data and looked ahead as mobile broadband enters into its next phase of evolution. What was notable about CTIA was not any particular announcement (unlike last year when AT&T announced just prior to the CTIA conference the now-failed deal to acquire T-Mobile USA), but the increased level of concrete market developments that taken together indicate we are rapidly building to a new era in our mobile lives. While no earth-shattering new announcements were made, the collective impact of a number of incremental developments carry a lot of weight. The mobile industry is about to propel itself into the next transition. We moved from voice-centric to data-centric, and now we enter the era of services, on our way to a time when mobile connectivity is truly pervasive in our lives in ways we cannot yet fully imagine. Strategy Analytics spoke to a wide range of companies at the show about technologies and solutions that will enable operators to develop profitable mobile broadband services across multiple devices and the business challenges and opportunities they face.

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