Garmin MARQ Luxury Smartwatches Unlikely to Takeoff

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Report Summary:

Garmin’s new MARQ range of luxury smartwatches is selling for well over US$1,000 in North America and worldwide. It is a brave attempt to push upmarket into the luxury segment. However, Garmin is not perceived as a luxury brand, prices look way too high, and -- like the Apple Watch Edition -- this will probably flop.

Table of Contents

1. Introduction
2. Analysis of Garmin MARQ
3. Conclusions & Implications
4. Contacts

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