Global fitness band sales saw sustained growth of +26% in 2016, will level out in 2017 and 2018, and will be in decline from 2019 as smartwatches become more popular and start to more aggressively market towards fitness-focused consumers (such as the Apple Watch Series 2 Nike+). Demand is being driven by both entry-level models in emerging markets like India, and smartwatch-like devices (unable to run apps), such as the Samsung Gear Fit 2 in mature markets like the US. Leading brands across the category include Fitbit, Xiaomi, Samsung and others. Our newly expanded report now forecasts global fitness band sales by 88 countries from 2012 to 2022.