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Total Tablet Vendor & OS, Unit & Value Market Share by Region: Q4 2018 Results

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Report Summary:

The tablet market has been contracting since 2015, raising questions of whether this is a market at the end of its life cycle. In a down market, several vendors have increased their tablet shipments in 2018 by lowering prices or riding high on new model releases. In Q4 2018, Apple, Samsung, Huawei, and Microsoft all showed very positive unit shipment and revenue growth. The global tablet market declined 2% year-on-year in Q4 2018 and shipments of Android and Windows tablets fell. Is this the turning point for the tablet market to move back to growth or just a blip on the radar?
Vendor strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers to ultimately grow revenues and profit.
This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q4 2018 with forecasts for Q1 2019 through Q4 2019. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Middle East & Africa. This report updates and supersedes the "Total Tablet Vendor & OS, Unit & Value Market Share by Region: Q3 2018 Results" report published in November 2018.

Table of Contents

  1. Title
  2. Contents
  3. Executive Summary - Samsung Breaks 19-Quarter Tablet Decline to Post 6% Growth in Recovering Market
  4. Analysis
  5. Data - Quarterly Vendor Global Tablet Shipments and Market Value
  6. Data - Vendor Tablet Shipments and Market Value by Region in Latest Quarter
  7. Data - Quarterly Vendor Tablet Shipments and Market Value by Region
  8. Data - Quarterly Vendor Tablet Average Selling Price (ASP)
  9. Data - Vendor Tablet Shipments by Operating System in Latest Quarter
  10. Data - Quarterly Tablet Shipments by Operating System
  11. Data - Quarterly Tablet Shipments by Region
  12. Definitions
  13. Methodology
  14. Country Coverage
  15. How Can We Help You?
  16. Contacts
  17. Pivot Table
  18. Flat File

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