Increasing vendor competition will put pressure on Tablet average selling prices (ASPs), but technology trends such as the integration of LTE radios, PC-grade processors, larger displays, 2-in-1 form factors, and more sensitive and higher resolution displays will help vendors defend against price erosion well into future. Microsoft and other Windows Tablet vendors will challenge the position of iOS in the high and premium tiers, mostly in the enterprise, as well as challenging Android in the mid to low tiers as traditional PC vendors and White Box vendors sell increasingly affordable 2-in-1 Tablets running Windows 10. We still expect iOS and Android to hold their positions in their respective corners of the market, but Windows will become a strong competitor through the forecast period.

This report addresses Tablet market value, unit sales, and ASPs by price tier for the 6 regions of North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East as well as the global total for the years 2010 to 2019. This report is published during Q1 2016, following actual Q4 2015 results. It updates and supersedes the Tablet Price Tier by Units, ASP, Value & by OS Forecast, by Region 2010-2019 report published in November 2015.