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Can Industry Giants Microsoft and Google Break Out of Their Niche Hardware Status?

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Report Summary:

In early October 2019, Microsoft expanded its Surface line-up horizontally (new variants of updated products like AMD-based Surface Laptop 3 and Qualcomm-based Surface Pro X) and vertically (entirely new product types like the dual-screened Surface Neo and Surface Duo devices). Google followed up shortly later with several product updates of its own. In this report, we provide a reality check on how these flagship devices will (or will not) lead the market.
Table of Contents

  1. Title & Summary
  2. Analysis
  3. Conclusion & Implications

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