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Author: Phill Maling
Publication Date: 7月 31 2013
Pages: 10
Report Type: Presentation, PowerPoint

T-Mobile USA Smartphone Portfolio Subsidy Shifts and Handset Financing

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Report Summary:

This PriceTRAX report showcases T-Mobile USA’s smartphone portfolio and appraises the operator’s recent transition from handset subsidies to 24 month financing plans. This Extract picks up on the strategy employed by T-Mobile to successfully launch this new concept in the US market through careful selection of key smartphone models, paving the way for overarching its entire portfolio with handset financing agreements. Summary Points:

• T-Mobile USA announced a bold move away from handset subsidies offered by competing carriers within the US, completing this in July 2013.
• Evolution of this tectonic shift was captured by PriceTRAX.
• Flagship handsets from Apple, Samsung & Blackberry (identified in this Extract) were chosen to successfully lead the campaign, with blanket coverage now applicable.
• T-Mobile USA has an equal split between premium and lower cost smartphones currently available direct from the carrier.

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