Ask the author
Author: Phill Maling
Publication Date: 6月 23 2016
Pages: 10
Report Type: Report, PowerPoint



Smartphone prepaid/unsubsidised retail price change 2014-2016


Report Summary:

Smartphone retail price spread has increased in the last two years:

  1. There are more affordable smartphones in 2016 compared to 2014
  2. There are more expensive smartphones in 2016 compared to 2014
  3. 5-inch displays are becoming the norm, which broadens price distribution down into lower price tiers.


Average prepaid and unsubsidised retail prices for smartphones has not changed significantly over the past 6 years that Strategy Analytics’ PriceTRAX Service has been tracking them and sits at approx. 300 USD.

However, when comparing price distribution there are differences creeping in as the smartphone market evolves, with the addition of super-premium devices counterbalanced by lower cost entry level devices.

This price range extension maintains a stable mean price. By plotting price distribution curves it is possible to identify more subtle changes to smartphone retail price.

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left