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Xiaomi’s Redmi Lifting Up with K20 Series




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Report Summary:

Xiaomi’s Redmi brand launched new flagship model K20 series on May 28, 2019 in Beijing, China. Our analysts from Wireless Smartphone Strategies (WSS) services attended the launch event. Redmi K20 series is the vendor’s latest effort to lift Redmi brand. The launch of K20 series would help Redmi lift brand and extend to higher segments, but it would also cannibalize Xiaomi’s new flagship device Mi 9 series. Xiaomi needs to carefully manage multiple brands.



Table of Contents

1. Executive Summary
2. New Model Analysis
3. New Model Forecast
4. Conclusion
5. How Can We Help You
6. Analyst Contacts

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