Global smartphone industry wholesale revenue fell -14% YoY in Q1 2020. Smartphone wholesale ASP grew +4% YoY, while shipment volume declined -17% annually this quarter. Apple and Samsung maintained leadership positions and gained revenue share annually. Xiaomi, ZTE (Nubia) and Realme gained value share from last year, while most other major vendors lost value share. Our extensive report provides quarterly global handset and smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 28 major vendors from Q1 2010 to Q1 2020. Global smartphone vendor market share by price-tier and global revenue-share tracking by PRICE-TIER for all 28 vendors are also included. This report is a vital tool for monitoring the financial health and tiered market share of leading brands such as Samsung, Apple, Huawei, Xiaomi, OPPO, vivo, and others.