Author: Adam Thorwart


Publication Date: 8月 21 2019


Pages: 8


Report Type: Report, Word



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Samsung Flagship Generational Analysis: Exploring the Relationship Between Review Volume and Shipments




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Report Summary:

This report studies US shipments and consumer reviews of Samsung’s flagship smartphone models S7-S10 in an attempt to identify whether there is any predictive relationship between the two. If analysis of early buyer reviews can predict sales performance, could such an analysis be leveraged to inform pricing, promotion or other marketing decisions over the life cycle of the product?




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