Ask the author

Author: Yiwen Wu


Publication Date: 2月 14 2019


Pages: 7

Report Type: Insight, Word



相关报告

 智能手机

Q4 ’18: OPPO: Mixed Online Channel Expansion




Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client. Contact Us

Report Summary:

OPPO rebounded in Q4 2018 with a +5% YoY growth in smartphone shipments and a +25% YoY growth in wholesale revenue. It climbed to the fourth position in global smartphone market by volume, right after Samsung, Apple, and Huawei. OPPO is expanding online channel but so far the result is mixed. It split Realme, the young online-oriented brand in overseas market and launched K series in China online channel this quarter.       

Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. New Launched Smartphone Models
4. Branding and Channel Expansion
5. Conclusion
6. How Can We Help You
7. Contacts

For more information about our services please contact us or email support@strategyanalytics.com

相关报告