vivo posted negative growth by both volume and by revenue in Q4 2017, first time in recent years. The soft performance indicated that the golden age for vivo has come to an end. Now the key question for the vendor is how to prevent further decline in the following quarters. Embracing new technologies and stepping into new overseas markets are vivo’s initiatives to terminate the falling track. The vendor launched the world first smartphone with in-display fingerprint sensor in February 2018 and it is eyeing Russia to utilize its sponsorship deal for FIFA World Cup 2018. Would these efforts help the vendor reignite growth this year?
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