Q3 '19: Sony: Smartphone Sales Hit Lowest Level in 10 Years

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Report Summary:

Sony’s global smartphone shipments fell -63% YoY in Q3 2019. Volumes hit their lowest level in ten years. The company lost marketshare in all regions, and effectively has positions only in Asia and Europe. New devices struggle to differentiate in a crowded market, and a tiny retail presence means few consumers ever get to see them.
Table of Contents

1. Introduction
2. Analysis
3. Financial Results
4. Conclusions & Recommendations
5. Contacts

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