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Q2 2016: Apple: iPhone Shipment Volumes, Margins Suffer



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Report Summary:

Apple iPhone year-on-year shipment growth declined once again in Q2 2016 for the second time since the iPhone was introduced in 2007. Revenue and margins also suffered as new and less expensive iPhone SE saw its first full quarter of sales. While new iPhone models will be unveiled in mid-September 2016, shipment volumes will continue to be weak in the weeks leading up to it, meaning that Apple is unlikely to return to positive shipment growth before Q4’16.
Table of Contents

1. Summary
2. Analysis
3. Quarterly Charts
4. Conclusion
5. Analyst Contacts

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