Author: Yiwen Wu


Publication Date: 5月 01 2019


Pages: 7


Report Type: Insight, Word



 智能手机

Q1 ’19: Apple: iPhone Profits Tumbled




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Report Summary:

Apple iPhone kept falling track in Q1 2019, with annual decline by shipment, ASP, revenue, and profits. The soft demand of new iPhone models is the main reason behind the sluggish performance. Apple is losing ground in all major markets and it is facing intensified competition in premium segments. To address the challenges, Apple conducted special promotions and price adjustments in Q1 2019. Will these initiatives pay off and bring Apple back to the track in 2019?   



Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. 2019 iPhone Forecast
5. Conclusion & Recommendations
6. How Can We Help You
7. Analyst Contacts

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