智能手机



Q1 '19: HMD (Nokia): Good Start For Nokia Smartphones



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Report Summary:

HMD starts the year with a decline in total handset shipments. Their feature phone shipment decreased over -30% YoY but was partly offset by smartphone business that witnessed small +7% annual growth. HMD needs to put more focus on the execution of the smartphone business. HMD is still firmly in the red and would require more investments on marketing and promotions in order to break out from the plateau they are currently. Their medium term target is to be among TOP5 in the smartphone market, but with current pace of execution it will not happen anytime soon.


Table of Contents

1. Executive Summary
2. Quarterly Financial Charts
3. Key Trend Analysis
4. New Model Analysis
5. Conclusion
6. How Can We Help You
7. Analyst Contacts

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