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Author: Ken Hyers
Publication Date: 5月 20 2013
Pages: 5
Report Type: Metrics, Word



Q1 13 BlackBerry Launch of BB10 Increases ASPs for First Time in 3 Years

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Report Summary:

BlackBerry’s global smartphone shipments declined a huge -33% annually in Q1 2013. The company’s new operating system -- BlackBerry 10 -- was finally released to the market in the form of the Z10 touchscreen model during January. While initial sell-in has been reasonable, BlackBerry must now extend its products beyond loyalists and early-adopters and onto the mass-consumer market to regain some of its lost share.

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