Strategy Analytics predicts global legitimate smartphone sales volume will decline -16% YoY in 2020. However, we expect smartphone sales volume will rebound to +11% YoY in 2021. Android will maintain its leadership and iOS will be outperforming overall industry thanks to the low cost iPhone models and flexible pricing strategy. Huawei is expected to launch its own OS as early as this year, but will mainly concentrate in China market.
Our extensive report forecasts global smartphone sales, by 15 operating systems, for 88 countries worldwide, from 2007 to 2025. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market.