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UK & US Smartphone Replacement: New vs Used vs Refurbished



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Report Summary:

Strategy Analytics has completed an analysis of 1500 smartphone buyers each in the US and UK to support our ongoing market analysis.

This brief report draws on the data from our consumer insights to capture uptake of new, used and refurbished devices by age, gender, smartphone brand, price tier, education and a range of other parameters in US and UK.

This report complements our recently published supply side analysis which forecast to 2026 the market for refurbished devices in our most likely scenario.

If consumer replacement behavior changes permanently in key price tiers or among key user groups or for certain specific brands, the impact on average device life and total sales volumes could be dramatic. This report adds to the insight on willingness to accept used devices for better value


Table of Contents



Introduction
Current and Next Smartphone Plans: New or Used/Refurbished
Current and Next Smartphone Purchase Channels
Conclusions
Smartphone Questions for Further Investigation

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