Author: David Kerr

Co Author: Rajeev Nair

Publication Date: 6月 20 2018

Pages: 14

Report Type: Report, PowerPoint


India 4G Featurephones: Interest, Purchase Intention & Forecast

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Report Summary:

Half of Android Buyers are familiar with 4G Featurephones and expect Smartphone performance at affordable prices.

Strategy Analytics polled our AppOptix panel of Android owners in India in Q2 2018 to assess interest and purchase intention for 4G featurephones. 4G featurephones have been disruptive in 2017 and 2018 but what impact will new lower priced Android Go devices have on the Indian market?

1000 current Android owners in our Indian panel responded to our online survey which explored familiarity with 4G featurephones, perceptions about performance, price and features relative to smartphones. Additionally, we probed on interest and purchase intent for 4G featurephones as replacement devices or as an additional device.

Table of Contents



•India Survey Methodology Android Smartphones


•India Smartphone/Featurephone Vendor Share


•4G Featurephone Interest & Forecast


• Working with SA


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