This report has been removed, please click the menu above to find the latest research from Strategy Analytics.
Author: Phil Kendall
Publication Date: 3月 31 2015
Pages: 26
Report Type: Presentation, PowerPoint

针对汽车行业的移动研究服务
Mobile Pricing Evolution and Innovation: Sponsored Data and the Connected Car
Please contact us to discuss pricing
Contact Us
Report Summary:
Sponsored data offers a way for third parties to pay a mobile operator for data access that is provided to end-users for free in exchange for engagement with the users. For the connected car, sponsored data removes barriers of engagement for data use for which consumers may not want a separate data plan or an add-on fee on a shared data plan. The model also enables the vehicle OEM to enable split billing and engage partners or app developers as sponsors for data allocations or zero-rated app use. A year after AT&T launched its Sponsored Data program at CES in January 2014, critics claim the program has failed to succeed and that sponsored data as a business model will not take off. Strategy Analytics reviews a range of challenges and opportunities for sponsored data, provides examples of launches to date around the globe with a wide range of use cases and sponsors, discusses leading solutions providers, and offers recommendations specifically for the automotive industry to consider around use of sponsored data for connected cars.
Get Access
Already a Client?
Log in in to read this document
Become a client
Strategy Analytics is a leader in supporting companies across their planning lifecycle through a range of research solutions - please
contact us to learn more about the benefits of becoming a client.
Buy Report
To add the report to your cart, please
Log in.
Sign-up