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Demand for location services will continue to grow as the value of location is realized across sectors, including automotive, enterprise, IoT and mobility services, among others. This report provides Strategy Analytics’ status update and outlook for location-based services growth in these areas.

This report also updates our assessment of global location companies, which benchmarks Google, HERE, Mapbox and TomTom across characteristics such as map making capabilities, strength in automotive, map visualization, and ability to appeal to developers, in addition to others. Google and HERE continue to demonstrate leadership and strong capability across most of the benchmark attributes, while Mapbox and TomTom demonstrate strengths in others.

Clients to Wireless Media Strategies can access the full report here.

2.1     What Is A Location Platform?  5

2.2     The Evolution of Map Making & Maintenance  5

2.3     Business Model Evolution  6

3.1     The Automotive Opportunity  7

3.2     Enterprise  9

3.2.1       Asset Tracking & Fleet Management 9

3.2.2       Internet of Things (IoT) 10

3.2.3       Business Intelligence (BI) 11

3.3     Mobile Apps & Services  12

3.4     The Mobility Industry  12

3.5     Location-Based Advertising & Marketing  14

4.1     Benchmarking Update & Result Summary  15

4.2     Benchmarking Category Results  16