Handset_Country_Share智能手机国家份额

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Author: David Kerr
Publication Date: 4月 14 2022
Pages: 12
Report Type: Presentation, PowerPoint

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国家手机市场份额

UK Smartphones: Consumer Research on Xiaomi, Oppo, vivo, Honor, OnePlus and other challenger brands



Report Summary:

Consumer Research on Xiaomi, Oppo, vivo, Honor, OnePlus and other challenger brands in the UK.

This research examines consumer awareness, willingness to consider and purchase intention for a range of smartphone brands targeting the UK market.

We analyze current smartphone and planned smartphone purchase timelines and take a snapshot of consumer perceptions of brand directions for challenger brands Xiaomi, Oppo, vivo, Honor, realme, Alcatel as well as market leaders Samsung and Apple.


Table of Contents

Contents

Research Background

 

UK Smartphone Survey April 2022 Demographics

 

UK Smartphone Market Summary

 

Awareness & Consideration by Brand

  

Awareness & Consideration by Age & Gender

 

Smartphone Brand Directions

Conclusions

 


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