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Author: David Kerr
Publication Date: 4月 14 2022
Pages: 12
Report Type: Presentation, PowerPoint



UK Smartphones: Consumer Research on Xiaomi, Oppo, vivo, Honor, OnePlus and other challenger brands

Report Summary:

Consumer Research on Xiaomi, Oppo, vivo, Honor, OnePlus and other challenger brands in the UK.

This research examines consumer awareness, willingness to consider and purchase intention for a range of smartphone brands targeting the UK market.

We analyze current smartphone and planned smartphone purchase timelines and take a snapshot of consumer perceptions of brand directions for challenger brands Xiaomi, Oppo, vivo, Honor, realme, Alcatel as well as market leaders Samsung and Apple.

Table of Contents


Research Background


UK Smartphone Survey April 2022 Demographics


UK Smartphone Market Summary


Awareness & Consideration by Brand


Awareness & Consideration by Age & Gender


Smartphone Brand Directions



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